Fellowship in Sexology and Psychosexual Counseling. For More Info WhatsApp- 9604715783/9359863878. If a person was upset, the thoughts were usually negative and neither realistic nor helpful. Beck found that identifying these thoughts was the key to the client's understanding and overcoming their difficulties. Beck called it cognitive therapy because of the importance it places on thinking. It's now known as cognitive-behavioral therapy (CBT) because the therapy also employs behavioral techniques. The balance between the cognitive and the behavioral elements varies among the different therapies of this type, but all come under the umbrella term cognitive behavior therapy.